International Standard
ISO 11778:2025
Brand evaluation — Tourism city
Reference number
ISO 11778:2025
Edition 1
2025-01
© ISO 2025
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Published (Edition 1, 2025)

ISO 11778:2025

Language
Format
CHF 65
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Abstract

This document specifies the basic framework, indicators and processes of tourism city brand evaluation.

This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.

General information

  • Status
     : Published
    Publication date
     : 2025-01
    Stage
    : International Standard published [60.60]
  • Edition
     : 1
    Number of pages
     : 7
  • Technical Committee :
    ISO/TC 289
    ICS :
    03.140  03.200.01 
  • RSS updates

Life cycle

Sustainable Development Goals

This standard contributes to the following Sustainable Development Goals

3
Good Health and Well-being
5
Gender Equality
6
Clean Water and Sanitation
7
Affordable and Clean Energy
9
Industry, Innovation and Infrastructure
11
Sustainable Cities and Communities
13
Climate Action
16
Peace, Justice and Strong Institutions

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